Marketing to Thrive: An Interactive Workshop for Small Business Owners

Description

Marketing to Thrive: An Interactive Workshop for Small Business Owners
Are you a small business owner ready to market your business more strategically—but unsure where
to start? Or perhaps you’ve already taken a few steps and are ready to level up with expert support
from someone who brings over 15 years of experience in the industry?
Marketing to Thrive is a hands-on, interactive workshop designed to help you cut through the overwhelm, gain clarity, and build a strong, sustainable marketing foundation. Whether you’re just starting out or refining your approach, this workshop will give you the tools, knowledge, and confidence to market your business with intention—and see it thrive.

What You’ll Learn:
Across six practical, easy-to-follow modules, we’ll explore the key ingredients of a successful
marketing strategy tailored for small business owners:
1. Know Your People
Get crystal clear on who you’re marketing to and how to connect in meaningful, lasting ways that build loyalty and trust.
2. Know Your Business
Refine your “why,” clarify your mission, and uncover what makes your business truly stand out in a crowded market.
3. Build Strong Foundations
Take a good look at your current marketing channels—website, social media, email, paid
advertising—and learn how to optimise them with industry tips that make your efforts go further.
4. Create Awareness
Learn how to consistently show up and attract the right audience, standing out in a noisy digital world with strategies that work.
5. Generate Sales
Understand the customer journey and how to craft a simple but effective sales funnel that converts browsers into buyers.
6. Build Loyalty
Develop a retention strategy that nurtures your existing customers and turns them into raving fans who refer others.

What’s Included:
 A fun, engaging, and practical workshop (no long lectures—promise!)
 Hands-on activities that help you work on your business in real time
 A personalised pre-workshop marketing recommendation sheet tailored to your business
 Small group numbers for a relaxed, supportive environment

 A printed resource booklet to guide your learning and capture your ideas
 A digital guidebook post-event to support implementation of the trickier steps
 Connection with a group of like-minded small business owners
 A beautiful, inspiring location in New Plymouth

Who This Workshop Is For:
This workshop is ideal for small business owners at any stage—whether you’ve been operating for six months or six years. If you’re ready to build strong marketing foundations, gain clarity, and create an action plan that supports not just your sales but your well-being as a business owner, you’re in the right place.
If marketing feels confusing, inconsistent, or overwhelming, we’ll help you simplify it.
If you’re ready to take ownership and learn how to do it yourself in a way that feels aligned and sustainable—without burning out—this workshop will empower you with the skills, support, and confidence to make it happen.

Attend In-Person or Live via Zoom—your choice! The session will be recorded and shared with a
post-event worksheet so you can revisit and implement at your own pace.
$250pp